Highlight the marketing implications of global population trends.

      

Highlight the marketing implications on global population trends.

  

Answers


Lellah
1. Elderly populations in developed countries are likely to save less and spend money on health care, travel, and other retirement-related products and services.
2. The relative size of countries like India and China represent huge markets for many product categories.
3. Economic progress in developing countries will lead to growth in entrepreneurship, infrastructure, and exports.
4. Increases in population lead to niche markets based on age, life stage, family structure, geographic location, and ethnicity.
5. Marketers are developing multicultural marketing programs, which are combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.
6. Culture incorporates the set of values, ideas, and attitudes that are learned and shared among the members of a group and marketers monitor national and global cultural trends since they influence consumer-buying patterns.

Lellah answered the question on November 3, 2021 at 12:45


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