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A well designed information and decision support system should:
1. Be based on a careful appraisal and analysis of the decision making requirements of marketing management. This involves establishing what types of marketing decisions are made, what sorts of information are required for these decisions and how this information is to be supplied.Clearly, this involves consulting end users of the system before it is designed and implemented.
2. Be designed to be ?user-friendly?. Information is wasted if it cannot be used. A problem in the provision of information to marketing is that often the system is designed to suit the information specialist rather than the decision maker.
3. Be designed to be ?interactive? and allow analysis rather than simply be a system for retrieval of information.
4. Be cost effective. Information costs money, so an effective system of marketing information supply should be based on a careful evaluation of how the system will contribute to more cost effective marketing decisions.
Lellah answered the question on November 3, 2021 at 13:49
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