Describe the two types of marketing research.

      

Describe the two types of marketing research.

  

Answers


Lellah
1) Secondary research- searching for information that already exists and can be accessed by the organization and is useful in solving current problems. Research starts with secondary data before resorting to primary research sources of internal data.

2) Primary research:- Refers to the research conducted to specify deal with a problem at hand i.e. information is collected for the purpose of the investigation of the problem at hand. May mean that the required information does not exist at any form (secondary) and researchers have to start looking for it from scratch.

Lellah answered the question on November 5, 2021 at 05:41


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