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State the advantages and disadvantages of primary research.

      

State the advantages and disadvantages of primary research.

  

Answers


Lellah
Advantages
• It is tailored to the problem
• Information is current
• Methodology is controlled and known
• Information obtained belongs to the firm and can be kept confidential from competitors.
• Reliability is guaranteed or can be determined.
Disadvantages
1. Time consuming
2. Expensive
3. Some information cannot be collected

Lellah answered the question on November 5, 2021 at 05:44


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