Advantages
• It is tailored to the problem
• Information is current
• Methodology is controlled and known
• Information obtained belongs to the firm and can be kept confidential from competitors.
• Reliability is guaranteed or can be determined.
Disadvantages
1. Time consuming
2. Expensive
3. Some information cannot be collected
Lellah answered the question on November 5, 2021 at 05:44
- What are the advantages and disadvantages of Secondary research?(Solved)
What are the advantages and disadvantages of Secondary research?
Date posted: November 5, 2021. Answers (1)
- Describe the two types of marketing research.(Solved)
Describe the two types of marketing research.
Date posted: November 5, 2021. Answers (1)
- Discuss the roles/benefits/importance of marketing research.(Solved)
Discuss the roles/benefits/importance of marketing research.
Date posted: November 5, 2021. Answers (1)
- Discuss the marketing information system.(Solved)
Discuss the marketing information system.
Date posted: November 5, 2021. Answers (1)
- Identify and explain marketing problems and opportunities accurately.(Solved)
Identify and explain marketing problems and opportunities accurately.
Date posted: November 5, 2021. Answers (1)
- State and explain the importance of marketing information system (Solved)
State and explain the importance of marketing information system
Date posted: November 5, 2021. Answers (1)
- Outline the requirements in designing a marketing information system.(Solved)
Outline the requirements in designing a marketing information system.
Date posted: November 3, 2021. Answers (1)
- Define marketing information system.(Solved)
Define marketing information system.
Date posted: November 3, 2021. Answers (1)
- Discuss poor responses to environmental change (Solved)
Discuss poor responses to environmental change
Date posted: November 3, 2021. Answers (1)
- State and explain environmental responses.(Solved)
State and explain environmental responses.
Date posted: November 3, 2021. Answers (1)
- State the benefits of formal environmental scanning.(Solved)
State the benefits of formal environmental scanning.
Date posted: November 3, 2021. Answers (1)
- What are the roles of a complete environmental scanning system?(Solved)
What are the roles of a complete environmental scanning system?
Date posted: November 3, 2021. Answers (1)
- Describe environmental scanning.(Solved)
Describe environmental scanning.
Date posted: November 3, 2021. Answers (1)
- Briefly explain four natures of competition.(Solved)
Briefly explain four natures of competition.
Date posted: November 3, 2021. Answers (1)
- State and explain the competitive forces a business manager needs to evaluate in the business environment.(Solved)
State and explain the competitive forces a business manager needs to evaluate in the business environment.
Date posted: November 3, 2021. Answers (1)
- What are the significant business strategy implications of demographic trends / changes?(Solved)
What are the significant business strategy implications of demographic trends / changes?
Date posted: November 3, 2021. Answers (1)
- Highlight the marketing implications of global population trends.(Solved)
Highlight the marketing implications on global population trends.
Date posted: November 3, 2021. Answers (1)
- What is demography?(Solved)
What is demography?
Date posted: November 3, 2021. Answers (1)
- Explain ways in which Improvement in technology has affected business activities indirectly/ directly.(Solved)
Explain ways in which Improvement in technology has affected business activities indirectly/ directly.
Date posted: November 3, 2021. Answers (1)
- Define technological environment.(Solved)
Define technological environment.
Date posted: November 3, 2021. Answers (1)