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a) Initiator-The individual who determines that some need or want is not being met and authorizes a purchase to rectify the situation.
b) Influencer:- A person who by some international or unintentional word or action influences the purchase decision, the actual purchase, and/or the use of the product or service
c) Decider: one who approves the purchase of a product
d) Buyer:-the individual who actually makes the purchase transaction.
e) User:- the person most directly involved in the consumption or use of the purchase. ‘
Lellah answered the question on November 5, 2021 at 06:05
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