Get premium membership and access questions with answers, video lessons as well as revision papers.
1) External environmental variables/factors: consist of culture , subculture , social classes , social groups, family and personal influences .Have an indirect influence on consumer s since they have to be modified by internal orindividual variables.
2) Individual / internal determinants : consist of variables that influence how the consumers proceed through decision processes regarding goods and services .They include :perceptions , attitudes , personality, learning ,and motivation that have a direct influence on the consumer decision processes .
3) The consumer decision process : describes the stages that consumers go through in deciding to acquire , use , or dispose of goods and services .It is concerned with the steps in the consumer decisions regarding products that include : problem recognition, information search and evaluation , purchasing processes and post-purchase behaviour.
Lellah answered the question on November 5, 2021 at 06:23
- Describe the roles of studying consumer behaviour.(Solved)
Describe the roles of studying consumer behaviour.
Date posted: November 5, 2021. Answers (1)
- Define consumer analysis. (Solved)
Define consumer analysis.
Date posted: November 5, 2021. Answers (1)
- State why consumer profile/analysis is important.(Solved)
State why consumer profile/analysis is important.
Date posted: November 5, 2021. Answers (1)
- Briefly explain consumer behaviour roles.(Solved)
Briefly explain consumer behaviour roles.
Date posted: November 5, 2021. Answers (1)
- Give the contrasting characteristics of marketing research and marketing information system.(Solved)
Give the contrasting characteristics of marketing research and marketing information system.
Date posted: November 5, 2021. Answers (1)
- Describe the marketing research process.
(Solved)
Describe the marketing research process.
Date posted: November 5, 2021. Answers (1)
- Outline the factors to consider when choosing method to use in primary research.(Solved)
Outline the factors to consider when choosing method to use in primary research.
Date posted: November 5, 2021. Answers (1)
- State the methods used in primary research.(Solved)
State the methods used in primary research.
Date posted: November 5, 2021. Answers (1)
- State the advantages and disadvantages of primary research.(Solved)
State the advantages and disadvantages of primary research.
Date posted: November 5, 2021. Answers (1)
- What are the advantages and disadvantages of Secondary research?(Solved)
What are the advantages and disadvantages of Secondary research?
Date posted: November 5, 2021. Answers (1)
- Describe the two types of marketing research.(Solved)
Describe the two types of marketing research.
Date posted: November 5, 2021. Answers (1)
- Discuss the roles/benefits/importance of marketing research.(Solved)
Discuss the roles/benefits/importance of marketing research.
Date posted: November 5, 2021. Answers (1)
- Discuss the marketing information system.(Solved)
Discuss the marketing information system.
Date posted: November 5, 2021. Answers (1)
- Identify and explain marketing problems and opportunities accurately.(Solved)
Identify and explain marketing problems and opportunities accurately.
Date posted: November 5, 2021. Answers (1)
- State and explain the importance of marketing information system (Solved)
State and explain the importance of marketing information system
Date posted: November 5, 2021. Answers (1)
- Outline the requirements in designing a marketing information system.(Solved)
Outline the requirements in designing a marketing information system.
Date posted: November 3, 2021. Answers (1)
- Define marketing information system.(Solved)
Define marketing information system.
Date posted: November 3, 2021. Answers (1)
- Discuss poor responses to environmental change (Solved)
Discuss poor responses to environmental change
Date posted: November 3, 2021. Answers (1)
- State and explain environmental responses.(Solved)
State and explain environmental responses.
Date posted: November 3, 2021. Answers (1)
- State the benefits of formal environmental scanning.(Solved)
State the benefits of formal environmental scanning.
Date posted: November 3, 2021. Answers (1)