- Eating behavior is strongly influenced by social context. We tend to eat differently when
we are with other people compared with when we eat alone.
- Our dietary choices also tend to converge with those of our close social connections. One
reason for this is that conforming to the behavior of others is adaptive and we find it
rewarding.
- Norms of appropriate eating are set by the behavior of other people, but also shared
cultural expectations and environmental cues. We are more likely to follow an eating
norm if it is perceived to be relevant based on social comparison.
- Relevant norms are set by similar others and those with whom we identify. If a norm is
relevant then there may be matching of behavior to the norm, but this will depend on
other factors, such as how much attention is paid to the norm, how concerned we are
about social acceptance and the presence of other competing norms such as personal
norms and consumption stereotypes.
Titany answered the question on November 5, 2021 at 06:25