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1) Affects all aspects of marketing : Culture influences activities people engage in e.g. economic and social activities .
2) Marketing strategy formulation and implementation: Knowledge of culture enables marketing to understand consumers reaction to alternative marketing strategies .Manifestations of culture include national character, subculture, language, symbolism (meaning of symbols/semiotics), taboos (prohibitions), rituals (ritualized activities at home, work, rites of passage, marriage, graduation, retirement, death, circumcision etc)
3) Communication of cultural meaning: Consumer goods have a significant ability to carry and communicate cultural meaning i.e. through the process of transferring consumption rituals from cultural world (i.e. ritual consumer behaviour.)
4) Affects quality and quantity of goods produced and distributed ( supply and demand ) including their functional features : Ritual behaviour (activities) of members of society such as media, eating, household activities, religious, bedtime etc involve significant aspects of consumer-behaviour processes in obtaining goods and services, by exchanging them, or using and disposing of them.
5) Culture determines what is acceptable with product advertising.
6) Culture determines what people wear, eat, reside and travel.
7) Cultural values in the Kenya are good health, education, individualism and freedom.
8) In American culture time scarcity is a growing problem.
9) Culture has a big impact on international marketing.
10) Different society, different levels of needs, different cultural values.
Lellah answered the question on November 5, 2021 at 06:30
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