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Advantages
- Demographic segmentation is very simple to apply and use, as government statistical data is readily available in most countries
- Suitable data can be obtained quite quickly and cheaply
- Demographic segmentation is very simple to apply and use, as government statistical data is readily available in most countries
Limitations
- It is also based on an assumption that consumers in the same demographic group would have similar needs
- There is very little understanding of the consumer themselves
Lellah answered the question on November 5, 2021 at 07:32
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