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1. Understand what the target customers expect and believe to be most important when deciding on a purchase.
2. Develop a product or brand which caters specifically for the customers’ needs and expectations.
3. Evaluate the positioning and images, as perceived by the target customers of competing products in the selected market segment or segments.
4. Select a credible image that differentiates from competing brands and products on the basis of the characteristics of the brand or product, the needs and expectation of the target customers and their perception of competing brands’ positioning.
5. Communicate with the targeted customers about the product via promotion and make the product available at the right price.
Lellah answered the question on November 5, 2021 at 08:18
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