1. Understand what the target customers expect and believe to be most important when deciding on a purchase.
2. Develop a product or brand which caters specifically for the customers’ needs and expectations.
3. Evaluate the positioning and images, as perceived by the target customers of competing products in the selected market segment or segments.
4. Select a credible image that differentiates from competing brands and products on the basis of the characteristics of the brand or product, the needs and expectation of the target customers and their perception of competing brands’ positioning.
5. Communicate with the targeted customers about the product via promotion and make the product available at the right price.
Lellah answered the question on November 5, 2021 at 08:18
- Explain the term product positioning.(Solved)
Explain the term product positioning.
Date posted: November 5, 2021. Answers (1)
- Explain the requirements for successful /effective segmentation.(Solved)
Explain the requirements for successful /effective segmentation.
Date posted: November 5, 2021. Answers (1)
- State and explain factors that influence the choice of targeting strategy in marketing.(Solved)
State and explain factors that influence the choice of targeting strategy in marketing.
Date posted: November 5, 2021. Answers (1)
- Discuss demographic segmentation in marketing.(Solved)
Discuss demographic segmentation in marketing.
Date posted: November 5, 2021. Answers (1)
- Give advantages and disadvantages of demographic segmentation.(Solved)
Give advantages and disadvantages of demographic segmentation.
Date posted: November 5, 2021. Answers (1)
- Give advantages and disadvantages of geographic segmentation.(Solved)
Give advantages and disadvantages of geographic segmentation.
Date posted: November 5, 2021. Answers (1)
- Give reasons why geographic segmentation can be a useful strategy to segment markets.(Solved)
Give reasons why geographic segmentation can be a useful strategy to segment markets.
Date posted: November 5, 2021. Answers (1)
- Outline the Steps in the market segmentation Process(Solved)
Outline the Steps in the market segmentation Process
Date posted: November 5, 2021. Answers (1)
- Give the disadvantages of Market Segmentation.(Solved)
Give the disadvantages of Market Segmentation.
Date posted: November 5, 2021. Answers (1)
- Explain the importance Of Market Segmentation.(Solved)
Explain the importance Of Market Segmentation.
Date posted: November 5, 2021. Answers (1)
- Give two objectives of market segmentation.(Solved)
Give two objectives of market segmentation.
Date posted: November 5, 2021. Answers (1)
- State the subcultures that consumers can be subdivided into. (Solved)
State the subcultures that consumers can be subdivided into.
Date posted: November 5, 2021. Answers (1)
- Name the two distinct elements that the cultural profile of any society consists of.(Solved)
Name the two distinct elements that the cultural profile of any society consists of.
Date posted: November 5, 2021. Answers (1)
- Define subculture.(Solved)
Define subculture.
Date posted: November 5, 2021. Answers (1)
- Outline the significance of culture to marketing.(Solved)
Outline the significance of culture to marketing.
Date posted: November 5, 2021. Answers (1)
- Discuss the three factors that affect a consumer making a purchase decision.(Solved)
Discuss the three factors that affect a consumer making a purchase decision.
Date posted: November 5, 2021. Answers (1)
- State and explain factors that affect consumer buying decision process.(Solved)
State and explain factors that affect consumer buying decision process.
Date posted: November 5, 2021. Answers (1)
- Describe the roles of studying consumer behaviour.(Solved)
Describe the roles of studying consumer behaviour.
Date posted: November 5, 2021. Answers (1)
- Define consumer analysis. (Solved)
Define consumer analysis.
Date posted: November 5, 2021. Answers (1)
- State why consumer profile/analysis is important.(Solved)
State why consumer profile/analysis is important.
Date posted: November 5, 2021. Answers (1)