Get premium membership and access questions with answers, video lessons as well as revision papers.

Give ways to overcome problems of demand fluctuation.

      

Give ways to overcome problems of demand fluctuation.

  

Answers


Lellah
a) Differential pricing- will shift some demand from peak to off-peak periods e.g. encouraging consumers to take advantage of special offers(such as discounts) during off-peak periods e.g. low cost movie during the day as opposed to normal higher cost in the evening, low or discounted hotel changes for weakness or discounted changes for tourism services during slack periods.
b) Cultivation of non-peak demand e.g. hotels develop mini-vacation weekends
c) Complementary services can be developed during peak time to provide alternatives to waiting customers e.g. cocktail lounges in restaurants and ATMs in banks
d) Reservation systems to manage demand level e.g. doctors, hotels, airlines employ them extensively
e) Market new services not affected by the existing capacity constraints

Lellah answered the question on November 5, 2021 at 09:18


Next: Outline the marketing implications.
Previous: Classification of amino acids

View More Principles of Marketing Questions and Answers | Return to Questions Index


Learn High School English on YouTube

Related Questions