Get premium membership and access questions with answers, video lessons as well as revision papers.
a) Differential pricing- will shift some demand from peak to off-peak periods e.g. encouraging consumers to take advantage of special offers(such as discounts) during off-peak periods e.g. low cost movie during the day as opposed to normal higher cost in the evening, low or discounted hotel changes for weakness or discounted changes for tourism services during slack periods.
b) Cultivation of non-peak demand e.g. hotels develop mini-vacation weekends
c) Complementary services can be developed during peak time to provide alternatives to waiting customers e.g. cocktail lounges in restaurants and ATMs in banks
d) Reservation systems to manage demand level e.g. doctors, hotels, airlines employ them extensively
e) Market new services not affected by the existing capacity constraints
Lellah answered the question on November 5, 2021 at 09:18
- Outline the marketing implications.(Solved)
Outline the marketing implications.
Date posted: November 5, 2021. Answers (1)
- Outline the similarities between goods and services.(Solved)
Outline the similarities between goods and services.
Date posted: November 5, 2021. Answers (1)
- Explain the 4 levels of products.(Solved)
Explain the 4 levels of products.
Date posted: November 5, 2021. Answers (1)
- Define marketing mix strategies.(Solved)
Define marketing mix strategies.
Date posted: November 5, 2021. Answers (1)
- Discuss the benefits of product positioning.(Solved)
Discuss the benefits of product positioning.
Date posted: November 5, 2021. Answers (1)
- Outline major sources of product differentiation.(Solved)
Outline major sources of product differentiation.
Date posted: November 5, 2021. Answers (1)
- Explain the term product de-positioning.(Solved)
Explain the term product de-positioning.
Date posted: November 5, 2021. Answers (1)
- Explain the term re-positioning.(Solved)
Explain the term re-positioning.
Date posted: November 5, 2021. Answers (1)
- Discuss the strategies for product positioning.(Solved)
Discuss the strategies for product positioning.
Date posted: November 5, 2021. Answers (1)
- What does product positioning process involve?(Solved)
What does product positioning process involve?
Date posted: November 5, 2021. Answers (1)
- Outline the steps that a company must follow in order to achieve a particular product or service positioning.(Solved)
Outline the steps that a company must follow in order to achieve a particular product or service positioning.
Date posted: November 5, 2021. Answers (1)
- Explain the term product positioning.(Solved)
Explain the term product positioning.
Date posted: November 5, 2021. Answers (1)
- Explain the requirements for successful /effective segmentation.(Solved)
Explain the requirements for successful /effective segmentation.
Date posted: November 5, 2021. Answers (1)
- State and explain factors that influence the choice of targeting strategy in marketing.(Solved)
State and explain factors that influence the choice of targeting strategy in marketing.
Date posted: November 5, 2021. Answers (1)
- Discuss demographic segmentation in marketing.(Solved)
Discuss demographic segmentation in marketing.
Date posted: November 5, 2021. Answers (1)
- Give advantages and disadvantages of demographic segmentation.(Solved)
Give advantages and disadvantages of demographic segmentation.
Date posted: November 5, 2021. Answers (1)
- Give advantages and disadvantages of geographic segmentation.(Solved)
Give advantages and disadvantages of geographic segmentation.
Date posted: November 5, 2021. Answers (1)
- Give reasons why geographic segmentation can be a useful strategy to segment markets.(Solved)
Give reasons why geographic segmentation can be a useful strategy to segment markets.
Date posted: November 5, 2021. Answers (1)
- Outline the Steps in the market segmentation Process(Solved)
Outline the Steps in the market segmentation Process
Date posted: November 5, 2021. Answers (1)
- Give the disadvantages of Market Segmentation.(Solved)
Give the disadvantages of Market Segmentation.
Date posted: November 5, 2021. Answers (1)