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State the characteristics of service products.

      

State the characteristics of service products.

  

Answers


Lellah
• They are intangible, variable, inseparable and perishable
• They require special marketing approaches including greater quality control, supplier credibility, and adaptability
• Communication has to focus on both functional and psychological benefit themes plus assurance of quality and consistency of service delivery
• Distribution must involve techniques of taking the services to the customers or making customers come to the service delivery point

Lellah answered the question on November 5, 2021 at 09:32


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