Get premium membership and access questions with answers, video lessons as well as revision papers.
• They are intangible, variable, inseparable and perishable
• They require special marketing approaches including greater quality control, supplier credibility, and adaptability
• Communication has to focus on both functional and psychological benefit themes plus assurance of quality and consistency of service delivery
• Distribution must involve techniques of taking the services to the customers or making customers come to the service delivery point
Lellah answered the question on November 5, 2021 at 09:32
- State the characteristics of non-durable products.(Solved)
State the characteristics of non-durable products.
Date posted: November 5, 2021. Answers (1)
- State the characteristics of durable products.(Solved)
State the characteristics of durable products.
Date posted: November 5, 2021. Answers (1)
- Give ways to overcome problems of demand fluctuation.(Solved)
Give ways to overcome problems of demand fluctuation.
Date posted: November 5, 2021. Answers (1)
- Outline the marketing implications.(Solved)
Outline the marketing implications.
Date posted: November 5, 2021. Answers (1)
- Outline the similarities between goods and services.(Solved)
Outline the similarities between goods and services.
Date posted: November 5, 2021. Answers (1)
- Explain the 4 levels of products.(Solved)
Explain the 4 levels of products.
Date posted: November 5, 2021. Answers (1)
- Define marketing mix strategies.(Solved)
Define marketing mix strategies.
Date posted: November 5, 2021. Answers (1)
- Discuss the benefits of product positioning.(Solved)
Discuss the benefits of product positioning.
Date posted: November 5, 2021. Answers (1)
- Outline major sources of product differentiation.(Solved)
Outline major sources of product differentiation.
Date posted: November 5, 2021. Answers (1)
- Explain the term product de-positioning.(Solved)
Explain the term product de-positioning.
Date posted: November 5, 2021. Answers (1)
- Explain the term re-positioning.(Solved)
Explain the term re-positioning.
Date posted: November 5, 2021. Answers (1)
- Discuss the strategies for product positioning.(Solved)
Discuss the strategies for product positioning.
Date posted: November 5, 2021. Answers (1)
- What does product positioning process involve?(Solved)
What does product positioning process involve?
Date posted: November 5, 2021. Answers (1)
- Outline the steps that a company must follow in order to achieve a particular product or service positioning.(Solved)
Outline the steps that a company must follow in order to achieve a particular product or service positioning.
Date posted: November 5, 2021. Answers (1)
- Explain the term product positioning.(Solved)
Explain the term product positioning.
Date posted: November 5, 2021. Answers (1)
- Explain the requirements for successful /effective segmentation.(Solved)
Explain the requirements for successful /effective segmentation.
Date posted: November 5, 2021. Answers (1)
- State and explain factors that influence the choice of targeting strategy in marketing.(Solved)
State and explain factors that influence the choice of targeting strategy in marketing.
Date posted: November 5, 2021. Answers (1)
- Discuss demographic segmentation in marketing.(Solved)
Discuss demographic segmentation in marketing.
Date posted: November 5, 2021. Answers (1)
- Give advantages and disadvantages of demographic segmentation.(Solved)
Give advantages and disadvantages of demographic segmentation.
Date posted: November 5, 2021. Answers (1)
- Give advantages and disadvantages of geographic segmentation.(Solved)
Give advantages and disadvantages of geographic segmentation.
Date posted: November 5, 2021. Answers (1)