Get premium membership and access questions with answers, video lessons as well as revision papers.

Give two ways to achieve new product planning.

      

Give two ways to achieve new product planning.

  

Answers


Lellah
1. Acquisition program:
• Corporate Acquisitions – acquisitions of companies with attractive product lines
• Patent acquisitions- a company buys the rights to new products from patent holders
• Licensing/ license-acquisition: acquisition of manufacturing rights of various products
2. New product development ( NPD) program :
• Internal new product development by research and development or
• Contract new product development by hiring independent researchers or new product development agencies to develop specific products for the company

Lellah answered the question on November 5, 2021 at 10:26


Next: List the Roles of fat in the body
Previous: List the Roles of fat in the diet

View More Principles of Marketing Questions and Answers | Return to Questions Index


Learn High School English on YouTube

Related Questions