1. desirable attributes
2. be unique
3. have its features communicated to the consumer (market support necessary)
4. compatibility with existing product portfolio
5. Be sure of short term cash flows since new product development consume more resources than they generate.
6. Ensure shorter payback period due to rapid environmental changes that shorten the plc of most products.
7. Compatibility to social and public criteria such as safety and ecological standards.
Lellah answered the question on November 5, 2021 at 10:58
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