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1. Lack of differentiating advantage : insufficient differentiation from existing product offerings by being a mere imitation.
2. Poor marketing plan : through either an insufficient spend or badly allocated spend. It may be that not enough attention is paid to the main competitive alternatives ,leading to a marketing strategy that was unable to cut through competitor’s activities .
3. Poor timing in launching in terms of the industry life cycle. Launching too early ( before the market is fully formed and ready ) or too late ( after the peak has passed)has an impact on both the resources needed for successful launch and on the investment pay-back period.
4. Fragmented markets: Target market too small that lead to lower sales and profits for each product
5. Poor or inconsistent product quality
6. No access to market because the firm is not able to get trade distribution and does not have the resources for direct marketing
Lellah answered the question on November 5, 2021 at 11:05
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