• Brands are different from products in a way that brands are “what the consumers buy”, while products are “what firms make”. It represents an accumulation of emotional and functional associations.
• Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product.
• Brand carries an assurance about the characteristics that make the product or service unique.
• A strong brand is a means of making people aware of what the firm represents and what are it’s product offerings.
Lellah answered the question on November 5, 2021 at 11:22
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