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1. In order to create a distinctive place in the market, a niche market has to be carefully chosen and a differential advantage must be created in their mind.
2. Brand positioning ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits/reasons to buy; and it focuses at all points of contact with the consumer.
3. Brand positioning is a medium through which an organization can portray it’s customers what it wants to achieve for them and what it wants to mean to them. Brand positioning forms customer’s views and opinions.
4. The positioning you choose for your brand will be influenced by the competitive stance you want to adopt.
5. Brand Positioning is the key of marketing strategy. A strong brand positioning directs marketing strategy by explaining the brand details, the uniqueness of brand and it’s similarity with the competitive brands, as well as the reasons for buying and using that specific brand.
6. Positioning is the base for developing and increasing the required knowledge and perceptions of the customers. It is the single feature that sets your service apart from your competitors.
Lellah answered the question on November 5, 2021 at 11:51
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