• Individual Branding: Focuses on company and individual brand names i.e. naming each product differently .Facilitates market segmentation and no overlap.
• Overall Family Branding: It is a multi-branding approach where the seller develops two or more brands in the same category. All products are branded with the same name or of part of a name. Promotion of one item also promotes other items.
• Line Family Branding: using the same name under the same product category or within one product line.
• Licensed -brand - a product using a brand name offered by the brand owner to the licensee for an agreed fees. This can be a good source of revenue, free publicity and trademark protection .However, there is the danger of loss of control by the producer and the bombardment of very many unrelated products.
• Co-branding- practice of using the established brand names of two companies on the same product.
• Corporate branding - a form of licensing whereby a firm rents a corporate trademark or logo made famous in one product category and uses it in related category.
• Brand extension- using a successful brand name to launch a new or modified product in a new category. To use brand extensions, the products should be either related or the brand name should have a value over and above the particular product category, i.e. a counter culture image for example. If that is the case, then it might work.
Lellah answered the question on November 5, 2021 at 11:52
- Give the roles of brand positioning.(Solved)
Give the roles of brand positioning.
Date posted: November 5, 2021. Answers (1)
- Define brand positioning.(Solved)
Define brand positioning.
Date posted: November 5, 2021. Answers (1)
- State and explain the attributes of a strong brand.(Solved)
State and explain the attributes of a strong brand.
Date posted: November 5, 2021. Answers (1)
- Outline the importance of brand attributes.(Solved)
Outline the importance of brand attributes.
Date posted: November 5, 2021. Answers (1)
- Define brand attributes.(Solved)
Define brand attributes.
Date posted: November 5, 2021. Answers (1)
- Outline the criteria for selecting a brand name.(Solved)
Outline the criteria for selecting a brand name.
Date posted: November 5, 2021. Answers (1)
- Discuss the different types of brands in marketing.(Solved)
Discuss the different types of brands in marketing.
Date posted: November 5, 2021. Answers (1)
- What are the roles of branding?(Solved)
What are the roles of branding?
Date posted: November 5, 2021. Answers (1)
- Give the differences between products and brands.(Solved)
Give the differences between products and brands.
Date posted: November 5, 2021. Answers (1)
- Outline the pros and cons of test marketing in new product development stages.(Solved)
Outline the pros and cons of test marketing in new product development stages.
Date posted: November 5, 2021. Answers (1)
- State the challenges facing new product development.(Solved)
State the challenges facing new product development.
Date posted: November 5, 2021. Answers (1)
- Give reasons why new products fail in the market.(Solved)
Give reasons why new products fail in the market.
Date posted: November 5, 2021. Answers (1)
- What are the requirements for a new product to succeed?(Solved)
What are the requirements for a new product to succeed?
Date posted: November 5, 2021. Answers (1)
- Discuss the new product development approaches.(Solved)
Discuss the new product development approaches.
Date posted: November 5, 2021. Answers (1)
- What is the importance of new product development?(Solved)
What is the importance of new product development?
Date posted: November 5, 2021. Answers (1)
- Give two ways to achieve new product planning.(Solved)
Give two ways to achieve new product planning.
Date posted: November 5, 2021. Answers (1)
- Explain the term new product development.(Solved)
Explain the term new product development.
Date posted: November 5, 2021. Answers (1)
- Discuss the classification of consumer products.(Solved)
Discuss the classification of consumer products.
Date posted: November 5, 2021. Answers (1)
- Give the two types of user- based products.(Solved)
Give the two types of user- based products.
Date posted: November 5, 2021. Answers (1)
- State the characteristics of service products.(Solved)
State the characteristics of service products.
Date posted: November 5, 2021. Answers (1)