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1. It should be sustainable. It is crucial so that the consumers instantly correlate with your product/service.
2. Brand identity should be futuristic, i.e. it should reveal the associations aspired for the brand.
3. It should reflect the durable qualities of a brand.
4. Be distinctive .Brand identity is a basic means of consumer recognition and represents the brand’s distinction from it’s competitors.
Lellah answered the question on November 5, 2021 at 11:56
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