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What is brand personality?

      

What is brand personality?

  

Answers


Lellah
It is the way a brand speaks and behaves. It means assigning human personality traits/ characteristics to a brand so as to achieve differentiation. These characteristics signify brand behavior through both individuals representing the brand (i.e. it’s employees) as well as through advertising, packaging, etc.
Lellah answered the question on November 5, 2021 at 11:58


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