• Brand personality develops brand equity.
• It sets the brand attitude.
• It is a key input into the look and feel of any communication or marketing activity by the brand.
• It helps in gaining thorough knowledge of customers feelings about the brand.
• Brand personality differentiates among brands specifically when they are alike in many attributes.
• Brand personality is used to make the brand strategy lively, i.e. to implement brand strategy.
• Brand personality indicates the kind of relationship a customer has with the brand.
• It is a means by which a customer communicates his own identity.
Lellah answered the question on November 5, 2021 at 12:01
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