Give the functions of product labeling.

      

Give the functions of product labeling.

  

Answers


Lellah
1. Facilitates identification of a product or brand i.e. attracts consumers' attention and encouraging purchase
2. Descriptive functions such as ingredients , nutritional, information and environmental friendliness such as recyclability of the product (green labeling)
3. Indicates the grade/quality of the product
4. Describes source of product, its content and major features
5. Shows how to use the product i.e. instructions on health and safety
6. Label can be a promotional tool through attractive graphics
7. Needs to fulfill government regulations e.g. providing adequate information concerning the contents of the package and allow value comparison among competing products or use of multi-lingual labels where applicable.

Lellah answered the question on November 5, 2021 at 12:18


Next: Define a product label.
Previous: Define product warranty.

View More Principles of Marketing Questions and Answers | Return to Questions Index


Exams With Marking Schemes

Related Questions