Get premium membership and access questions with answers, video lessons as well as revision papers.
1. Organizational factors:
• Objectives such as same day delivery . Companies with wide product mixes can sell more directly to the retailers, have more promotional skills etc.
• Other factors include market coverage , value ,quantity and profit margins available as well as maximizing customer satisfaction through intensive distribution , selective distribution or exclusive distribution.
2. Capabilities such as financial and other resources will determine whether to have direct marketing or other channels.
3. Market Characteristics, Geography, greater distance use more intermediaries, market density, clustering, market size, remoteness etc
4. Product Attributes, e.g. ., industrial vs. consumer ,perishability, standardization, storage requirements, space, fashion, size (reduce handling), complexity, value.
5. Middlemen characteristics – channel design reflects the strengths and weakness of different types intermediaries in handling various tasks such as promotion , negotiation , storage , contact and credit facilities.
6. Competitive characteristics: selection is influenced by the competitor’s channel. The producer may want to compete in the same outlets carrying the competitors ‘ products. Decisions have to be made on whether to use the same channels as those of the competitors
7. Environmental Forces: the changing environment creates new problems and opportunities for channel design, e.g. technological advances such as on-line systems and economic conditions make producers to distribute their products using shorter channels.
Lellah answered the question on November 8, 2021 at 05:30
- Discuss the four broad marketing channel systems.(Solved)
Discuss the four broad marketing channel systems
Date posted: November 8, 2021. Answers (1)
- Define a marketing system.(Solved)
Define a marketing system.
Date posted: November 8, 2021. Answers (1)
- Discuss the channel evaluation criteria.(Solved)
Discuss the channel evaluation criteria.
Date posted: November 8, 2021. Answers (1)
- State and explain the different types of intermediaries in marketing.(Solved)
State and explain the different types of intermediaries in marketing.
Date posted: November 8, 2021. Answers (1)
- Discuss the importance of distribution strategy in the marketing mix.(Solved)
Discuss the importance of distribution strategy in the marketing mix.
Date posted: November 8, 2021. Answers (1)
- What is a distribution channel in marketing?(Solved)
What is a distribution channel in marketing?
Date posted: November 8, 2021. Answers (1)
- What is the main responsibility of marketing oriented organization?(Solved)
What is the main responsibility of marketing oriented organization?
Date posted: November 8, 2021. Answers (1)
- Discuss the certain pricing tactics and adjustments companies use to achieve their goals.(Solved)
Discuss the certain pricing tactics and adjustments companies use to achieve their goals.
Date posted: November 8, 2021. Answers (1)
- Discuss the various types of product mix strategies. (Solved)
Discuss the various types of product mix strategies.
Date posted: November 8, 2021. Answers (1)
- State five types of product mix strategies.(Solved)
State five types of product mix strategies.
Date posted: November 8, 2021. Answers (1)
- Outline advantages and disadvantages of market-penetration pricing.(Solved)
Outline advantages and disadvantages of market-penetration pricing.
Date posted: November 8, 2021. Answers (1)
- State three conditions that must be met for market-penetration pricing to work.(Solved)
State three conditions that must be met for market-penetration pricing to work.
Date posted: November 8, 2021. Answers (1)
- Give the advantages of market skimming pricing.(Solved)
Give the advantages of market skimming pricing.
Date posted: November 5, 2021. Answers (1)
- What are the conditions under which market skimming makes sense?(Solved)
What are the conditions under which market skimming makes sense?
Date posted: November 5, 2021. Answers (1)
- Discuss pricing approaches/methods.(Solved)
Discuss pricing approaches/methods.
Date posted: November 5, 2021. Answers (1)
- Discuss the forms of demand- based pricing.(Solved)
Discuss the forms of demand- based pricing.
Date posted: November 5, 2021. Answers (1)
- Discuss the various types of pricing objectives.(Solved)
Discuss the various types of pricing objectives.
Date posted: November 5, 2021. Answers (1)
- Give the importance of product pricing.(Solved)
Give the importance of product pricing.
Date posted: November 5, 2021. Answers (1)
- State five Pricing factors.(Solved)
State five Pricing factors.
Date posted: November 5, 2021. Answers (1)
- Define product pricing.(Solved)
Define product pricing.
Date posted: November 5, 2021. Answers (1)