Get premium membership and access questions with answers, video lessons as well as revision papers.

Customer behavior patterns

Answers

Customer behavior patterns can be grouped into:
1. Place of purchase
Most of the time customers will divide their purchases in several stores even if all items are
available in the same store. Think of your favorite hypermarket: although you can find clothes
and shoes there as well, you’re probably buying those from actual clothing brands.
When a customer has the capability and the access to purchase the same products in different
stores, they are not permanently loyal to any store, unless that’s the only store they have access to. Studying customer behavior in terms of choice of place will help marketers identify key store locations.
2. Items purchased
Things to consider: the items that were purchased and how much of each item was purchased.
Necessity items can be bought in bulk while luxury items are more likely to be purchased less
frequently and in small quantities. The amount of each item purchased is influenced by the
perishability of the item, the purchasing power of the buyer, unit of sale, price, number of
consumers for whom the item is intended, etc. Analyzing a shopping cart can give marketers lots
of consumer insights.
3. Time and frequency of purchase
Customers will go shopping according to their feasibility and will expect service even during the oddest hours; especially now in the era of e-commerce where everything is only a few clicks
away. It’s the shop’s responsibility to meet these demands by identifying a purchase pattern and match its service according to the time and frequency of purchases. One thing to keep in mind: seasonal variations and regional differences must also be accounted for.
4. Method of purchase
A customer can either walk into a store and buy an item right then and there, or order online and pay online via credit card or on delivery. The method of purchase can also induce more spending from the customer (for online shopping, you might also be charged a shipping fee for example).
The way a customer chooses to purchase an item also says a lot about the type of customer he is.

Titany answered the question on November 12, 2021 at 07:17

Next: Factors that influence consumers to say yes to a product/service
Previous: Types of customer behavioral segmentation

View More Principles of Marketing Questions and Answers | Return to Questions Index

Learn High School English on YouTube

Customer behavior patterns

Answers

Related Questions