-Price is a source of income and profits unlike other marketing mix variables which are cost
generators
-Through pricing, the organization manages to support the cost of production, the cost of
distribution, and the cost of promotion.
-It is used when calculating firms’ profits which is the (total units x price) minus the total costs of production
- Price is used to express the value of a commodity/ good/services
Titany answered the question on November 12, 2021 at 08:12
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