This involves the study of demographic factors i.e. study of population and population trends.
The factor important includes – growth of population, age of the population, geographical
distribution, ethnicity, household and family structure, employment, social structure and wealth.
Implications – changes in the patterns of ad location of ad, recruitment policies wealth and tax.
The concern is the worldwide population growth, the age mix ethnic risks, educational groups,
household patterns and shift from mass markets to micro markets.
Titany answered the question on November 24, 2021 at 12:18
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