1. Descriptive Approach
Descriptive ethics describe the values and moral reasoning of individuals and groups and
attempt to provide an understanding of the ethical decision-making process (Schopenhauer,
1979). It is assumed that the ethical decision-making process affected by a variety of
individual, situational, and contextual factors such as personal experiences, opportunity, the
organizational environment and the cultural environment.
International Research Journal of Finance and Economics - Issue 26 (2009)
2. Normative Approach
Normative ethics suggest an answer to the general moral question of what ought to do. These
researchers are concerned with the justification of moral norms and ethical values. It has been
debated for many years whether moral responsibility can be attributed to business
organizations. Some years ago, ethics have nothing to do with international business; then,
normative ethics cannot be a concern for business corporations. Some scholars discuss that
business organizations cannot assume moral responsibility. Only individuals acting on behalf
of the corporation are morally motivated, have intensions, and can be held accountable.
3. Dialogic Approach
As a third approach proposed by Nill and Shultz (1997: 4) is communicative approach as an
alternative ethical framework for macro marketers. Dialogic idealism combines moral
universalism with moral relativism by suggesting universally valid rules that prescribe how
an ideal dialogue is to be conducted without imposing moral core values or hyper norms.
Thus, the actual outcome of the dialogue will depend on its participants. Only the way in
which the dialogue should be conducted can be seen as a universal obligation for everyone
who is truly motivated in participating in the dialogue.
Depending on the nature of the ethical problem and specific situational requirements a
dialogic approach could be a helpful tool for purchasers. Nill (2003: 92-97) argues that “more
work is needed to find out how a communicative approach can be implemented as a realworld corporate ethical responsibility approach”.
Titany answered the question on November 26, 2021 at 12:16
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