Key Point: attitude change (persuasion) is mediated by judgmental processes and
effects. Put differently, persuasion occurs at the end of the process where a person understands a message then compares the position it advocates to the person’s
position on that issue.
A person’s position on an issue is dependent on:
• the person’s most preferred position (his/her anchor point)
• the person’s judgment of the various alternatives (spread across their latitudes
of acceptance, rejection, and non commitment)
• the person’s level of ego-involvement with the issue
Titany answered the question on November 29, 2021 at 12:05
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