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• Two Factors
This theory proposes that human behavior is influenced by two factors:
• attitudes towards the behavior
• the influence of social environment and general subjective norms on the behavior. Social norms are determined by examples that significant others set
for us and by the attitudes they convey to us.
• Reasoned Action and Social Learning
According to TRA, we develop attitudes toward behavior and understand social
norms through learning. Social learning assumptions are:
• Behavior dynamically influences the environment and personal constructs.
• Likewise, the environment and personal characteristics affect each other and
the person’s behavior.
• For a person to perform a particular behavior s/he needs to know what the
behavior is and know that he/she has the skills to do the behavior. Individuals
learn what to expect through their own experience and through their social
groups.
• Individuals act in their self interest to get likely outcomes they value.
• Individuals learn through imitating the behavior of others around them.
• Individuals learn through reinforcements and rewards they receive from their
behavior.
Titany answered the question on November 29, 2021 at 12:09
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