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Used by executives in informal settings where they discuss the environmental dynamics either in the industry environment or in the general environment. Most of the times managers of the related business might use this method as industry specific.
It is very quick and simple method.
Involves the following:-
1. Identification of past industry trends
2. Identification of current trends
3. Identification of any major events in the industry or environment
4. Projecting of current trends and the future
5. Subjecting data collected to the individual business in the industry.
Titany answered the question on November 30, 2021 at 05:57
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