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1. Congruence
Congruence refers to the agreeability. In this respect individuals will readily listen to
messages with which they agree. They turn away when confronted with a message with
which they do not agree with. By way of example lets consider this boy who comes to
school with his trouser hanging dangerously around his hips, his shirt lacking all the
buttons and shoes that have not seen polish for months. His hair has not encountered the
torture of a comb in weeks. This is an ungainly sight capable of revolting even the most
compassionate of teachers. If we want to change his attitude there are nice things that this
boy wants to hear. He wants to hear that he is a good boy that he is handsome, that you
like him, but is there something that he can do about his dressing? On the next day he
will appear looking better. This should not be ignored, he should be applauded for
improved grooming and within no time he will have rejoined the flock.
2. The age factor
Age is a factor that influences suggestibility. Children are more influenceable when they
are young. This suggestibility increases from early childhood through age nine. This
means that all the positive attitudes should be instilled at this time. From age nine through
adolescence the influence is from the peer group. So it is very important that the peer
group has imbibed the appropriate attitudes.
3. Intelligence and educational level are factors influencing suggestibility
Intelligent and more educated people are more persuadable because they can process
more information.
• They need to be presented with both sides of an argument because they have no
problem dealing with the pros and cons of an argument.
• The less intelligent people can be persuaded by naïve arguments. The politicians,
theologians and even people who move masses for personal gain use his particular
insight.
• In school a few people use this style. They use a few arguments on people who
don’t think for themselves and in a short while the school is burned down.
4. Sex is a factor
Women are more readily influenced than men. This is because they are better listeners
and they absorb more messages.
5. Self esteem
People with high or low self-esteem are more influenciable than people with average selfesteem
6. Dogmatism
Dogmatism deals with the area of belief systems where people are supposed to take in
religious teachings and training without questioning. They are also expected to escape
any possibility at questioning and even become militant when people question their
beliefs.
In dogmatism there are people who are high while others are low.
• High dogmatic people are intolerant,
• Stereotypic in their thinking and
• Highly defensive.
NatalieR answered the question on February 11, 2022 at 05:37
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