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What are the main factors to be considered in a sales forecasting?

      

What are the main factors to be considered in a sales forecasting?

  

Answers


Ruth
• Economic indicators provide an indication of expected future conditions and will enable management to ascertain how reliable historical forecasts are likely to be.
• Plant capacity is also a constraint in sales and can be increased but requires careful planning and implementation.
• Historical data which implies examining what has happened in the past and estimating the extent to which it is likely to be a fair reflection of what is expected to occur in the future.
• Promotional campaigns as they aim at increasing awareness of a product and if successful can be expected to lead to increase in sales
• Competitors' activities are likely to give an indication of what is expected to happen in the environment.
• Changes in government regulations, for example import duties can have a major effect on expected sales.
NatalieR answered the question on June 17, 2022 at 09:09


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