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Describe decision as intuition

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Suppose you are a student trying to decide whether to study liberal arts, in which you have a strong interest or a subject such as economics or computer science that may lead to a more lucrative career. To make this decision intuitively is just to go with the option supported by your emotional reactions to the two alternatives. In the end, the intuitive decision makers choose an option based on what their emotional reactions tell them is preferable.

The advantage of intuitive decision-making is speed. An emotional reaction can be immediate and lead directly to a decision. If your choice is between vanilla and chocolate ice cream, it would be pointless to spend a lot of time deliberating about the advantages and disadvantages of the two flavors. Instead, an emotional reaction such as “chocolate-yum!” can make for a quick appropriate decision. Another advantage is that basing your decisions on emotions helps to ensure that the decisions take into account what you really care about. If you are pleased and excited about a possible action, that is a good sign that the action promises to accomplish the goals that are genuinely important to you. Finally, decisions based on emotional intuitions lead directly to action: the positive feeling toward an option will motivate you to carry it out. But emotion-based intuitive decision- making can also have serious disadvantages. An option may seem emotionally appealing because of failure to consider to other available options.

Intuition may suggest buying chocolate ice cream only because you have failed to consider a low-fat alternative that would be a healthier choice. Intuition is also subject to the intense craving that drug addicts call “jonesing.” If you are jonesing for cocaine, githeri, or Mercedes-Benz convertible, your intuition will tell you to choose what you crave, but only because the craving has emotionally swamped other desires that you will be more aware of when the craving is less intense.

Another problem with intuition is that it may be based on inaccurate or irrelevant information. Suppose you need to decide whom to hire for a job. If you are prejudiced against people of a particular race, sex or ethnicity, then your intuition will tell you not to hire them, even if they have better qualifications. It is difficult to determine introspectively whether your intuition derive from reliable and relevant information. Finally, intuitive reasoning is problematic in group situations where decisions need to be made collectively. If other people disagree with your choices, you cannot simply contend that your intuitions are stronger or better than the intuitions of others. Defending your emotional reactions and attempting to reach a consensus with other people requires a more analytical approach than simply expressing your gut feelings.

francis1897 answered the question on October 4, 2022 at 08:46

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Describe decision as intuition

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