What are the roles of communication in an organization?

(Importance of Communication)
1. To sustain stability – An organization where there is effective communication system in place enjoys stability. This leads to conducive environment for effective and sufficient environment/performance.

2. Helps maintain discipline – where there is lack/delayed information the staff tend to be indiscipline as they lack direction. Effective communication creates order.

3. Forestalls rumors – Which can be distractive in an organization. If the communication system is ineffective, speculation will be there leading to rumor mongering.

4. Healthy Organizational environment - Communication is to organization as blood is to human body. In an organization many people from different background work together as well as interact with outer agencies. Communications through perfect co-ordination binds them and is an effective tool in reaching the goals.

5. Management- employee relationship – Communication helps the employees and the management to develop links for better mutual understanding and encourage each other to achieve their self-interest.

6. External and Internal Communications Network — Communication between management and employee is internal communication. It helps in the growth of the company as many secret and often embarrassing incidence are kept within the company and are not leaked to the media to avoid a negative image. Breakdowns and other job assignment are reported on time and changes are done accordingly. Thus the business thrives. Similarly in external communications information about the product studies and market analyses flows easily resulting into growth. With growing number of branches of business houses all over the world the communication becomes the most effective tool in management.

7. Functionalization – division of work into different kinds of duties is called functinalisation.it leads to specialization Trainings with Specialized workers like engineers, scientists, accountants etc. help in the growth of business.

8. Helps to ease out the complexity of business — In a company, planning, finance, accounts, purchase, production, advertising, marketing, store, sales, labour-welfare, cultural activities, are all handled by people who have unique skills and knowledge. All these different departments collaborate to mange the business effectively through communications.

9. Solving labour problems – More employees are conscious of their rights than before. They are organized into trade unions. Through effective communications between organization and trade unions many lockouts and strikes are prevented.

10. For growing as multinationals — It helps in the expansion of business beyond boundaries, as well as in understanding legal, political social, economic and educational environment. Hence with globalization the importance of communications has increased many folds.

11. Helps in competition -- It is generally seen that the product which is promoted more efficiently is the leader in the market. A company which keeps its communication links open with it’s customers through proper feedback has the chance of evolving better than others.

12. It helps in better participation & delegation – Participative mangers communicate better with its employees. They ask and give opinions, views and suggestions with others and work together as a team. Delegations mean giving the rights of working on an independent atmosphere to a certain prescribed limits. This provides a sense of involvement and satisfaction to the workers and raises their moral.

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francis1897 answered the question on March 15, 2023 at 08:19