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What are the seven c's of communication?

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Francis J Bergin advocates that there are 7 Cs to a successful oral and written communication they are:
1. CANDIDNESS – It means honest and sincere. Our guiding principle should be fairness to self and to others involved. In oral comm. If we are honest then we are confident, which is of great importance in your communication.
- Focus on ‘You’ instead of ‘I’ or ‘We’
- Show audience benefit or interest in the receiver
- emphasize[positive, pleasant facts

2. CLARITY – The principal of clarity is most important in all communication. To be clear means to use words which are accurate and familiar with proper stresses and pauses. Our spoken language should consist of short sentences and clear words.
- Choose precise, concrete, and familiar words
- Construct effective sentences and paragraph

3. COMPLETENESS – Clarity is ensured by completeness of message. In conversation or presentation one can miss some part of comm. It is therefore, essential that oral presentations, discussions or dialogues should be as far as possible, planned and structured.
- Provide all necessary information
- Answer all questions asked
- Give something extra, when desired

4. CONCISENESS – This means brief. We should say whatever we have to say in minimum words. We should avoid being repetitive.
ex. At this point of time (now, at present)
As regards the fact that (Considering)
In due course of time (soon)
Not very far from here (nearby)
- Eliminate wordy expression
- Include only relevant material
- Avoid unnecessary repetition

5. CONCRETENESS - This means definitive Or specific. Avoid using vague words and passive voice. ex. We don’t say ‘you are being requested by me’ but “I request you to” always use right words to strengthen your point of view.

6. CORRECTNESS – In spoken form of comm. Grammatical errors are somewhat common. But you have to be perfect in the written comm. As they are easy to spot and gives a bad impression.
- Use specific facts and figures
- Put action in your verbs
- Choose vivid, image-building words

7. COURTESY – Courtesy demands that we do not use words that are insulting or hurtful to the listener. In conversational situations, an effective decorum is to be maintained. We should not be rude and should not use words of abuse or insult like “Bloody” or “my foot" or “shit” which are common slang being used by many people. Our tone should be of respect or authority as the situation demands.
- Be sincerely tactful, thoughtful, and appreciative
- Use expressions that show respect
- Choose nondiscriminatory expressions

francis1897 answered the question on March 15, 2023 at 09:39

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What are the seven c's of communication?

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