Date Posted: 2/2/2016 2:55:44 AM
Posted By: 4520 Membership Level: Gold Total Points: 5251
Web marketing is a field that is very much changing nowadays, there are many trends as far as delivering customers to E-commerce Website is concerned. Many firms are now moving to e commerce in order for them to maximize the profits in their businesses.One of the trends in web marketing is Connected Devices such as televisions. Never before have had businesses had such an open window into the lives of their customers. And the businesses that are able to best capitalize on that window in order to drive traffic to their website will have a huge advantage in the years to come. This is likely to pick at a very high note.Apps are another trend in web marketing. Want to increase your online presence? There’s an app for that! Banks, clothing stores and coffee shops are all getting in on the app action. And there are still lots of opportunity for businesses to take part in this technology that can engage customers and future customers in unique ways. The advantage with these applications is that they can be used in our phones and are user friendly due to its interface.Facebook is another trend to look at of late. Despite all of the changes that continue to take place on Facebook such as graph search and hash tags, the number of users on Facebook is rising, giving marketers opportunities to interact with audiences in innovative ways and make good advertisements. Twitter cannot be left behind on the same as it making a very steadfast move on online marketing where most sellers are taking the platform to advertise their products.Content marketing is another pretty good emerging trend in web marketing,offering free advice and tips to your potential client base may seem counterproductive, after all, if you’re good at something you should never do it for free.Creating free content is essential if you want to stay relevant in the coming decade as it is likely to attract more customers.The explainer video is another trend. On a quick side note, since we’re talking about video marketing… explainer videos (which is a short video used to quickly explain your company’s product or service) are also very useful for creating awareness and giving your brand a voice. This can deliver a lot of customers to a website as they will be eager to know about a certain product.Email is another way customers are likely to be driven into a website. Use of email is an old routine but of late it is becoming very helpful as people communicate with clients easily.A recent email testing reveals that email marketing averages an ROI of $40 for every $1 spent, which is good of marketers.These strategies differ from the ones which have been in use because they can be able to reach a great multitude within a very short period of time. And also it is becoming a relatively cheaper means of marketing .Also consumers are able to get the right information from the right people and at the right time.If this trends continue and in an improvised manner, then the online marketing and E commerce in general is going to improve .Companies are likely to make good profits from their businesses and utility of consumers will be at the peak.
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