Date Posted: 4/20/2012 11:43:21 AM
Posted By: SimonMburu Membership Level: Silver Total Points: 838
Hollywood California, a place where the film industry grew up, and has made the lives of many actors and actresses a deluxe first class life full of riches. Bollywood India, the leading film industry in Asia and Nollywood the Nigerian leading film industry in Africa are some of the successful film industries across the globe and they flood our screens with all sorts of films and programs.The Kenyan film industry has a bigger potential also, putting into consideration that Kenya has a beautiful landscape for filming, plenty of creativity and good talented actors and actresses.Although these benefits reside on our side, there are some challenges that decline the growth of film industry.Lack of capital:Good quality films need a large amount of capital for production and marketing just like we observe from our Hollywood counterpart where millions of dollars are spent in production and marketing and this makes their films unbeatable with quality in the film market. The production of a film requires lots of traveling, costume designing, hiring of affiliate partners like production houses among other expenses incurred during the whole production process. Before a movie appears on your screen or a cinema hall, it goes on a very long process which might take a period of more than one year, during this whole period the actors and actresses need to satisfy their daily needs and hence they are signed a contract in which they are paid. All these requires a large amount of capital which is still a scarce in many Kenyan industries.Limited creativity:The few films that have been produced locally lack enough creativeness in the story line and the production itself. Creativity is a quality that makes a product distinguishable from others because of its uniqueness, and when it lacks, the whole project is incompetent.Market:The market for African films is still a way too far from reaching a climax where it tops the film charts across the globe with Nigeria struggling. This makes the movies outdated before making a major sale in the market, sometimes the cost of production overtakes the amount of sale.Film policies:The policies governing the film industry in Kenya have restricted the production of certain films example Otto The Blood Birth, a film produced in Kenya by Kenyans was banned even before its release to the market simply because it was a genre type horror. This demotivates local and international film makers who had a potential of investing in this industry.Piracy:Piracy is a global issue affecting software and film industry all over the world. In Kenya, music and other entertainment productions have severely suffered this crime which is way too far to be stopped. With these challenges, Kenya has a long way to go before the film industry becomes a contributor to the national Gross Domestic Production GDP.
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