Date Posted: 6/28/2012 6:04:57 AM
Posted By: kangwana Membership Level: Bronze Total Points: 34
3.0 Specific Objectives-Explain the role of entrepreneurship in economic development.-Identity viable business opportunities.-Demonstrate managerial skills necessary to run a successful business enterprise.-Communicate effectively in a business environment.-Formulate a business plan on a viable business opportunity.-Explain statutory requirements for various forms of business ownership.-Apply entrepreneurial competencies in response to the emerging trends in business environment.Content3.1 Entrepreneurship and self-employment-Definition of entrepreneurs and entrepreneurship.-Factors considered when preparing to be self employed.-Importance of self employment.-Entrepreneurship and innovation.-Entrepreneurial characteristics.-Role and challenges of an entrepreneur.-Entrepreneur's contribution to economic development.3.2 Entrepreneurial Awareness and motivation-Procedures involved in starting a business.-Sources of business finance.-Legal forms of business ownership.-Legal aspects of business.-Business contracts and tendering procedures.-Business amalgamation.-Motivational theories of entrepreneurship.-Incentives for aspiring entrepreneurs.3.3 Business plan development.-Definition of a business plan.-Importance of a business plan.3.3.1 Components of a business plan.-Business description.-Products and services.-Marketing plan-Organisation and management plan.-Operational and Production plan.-Personal financial statement.-Financial plan.-The executive summary.-Appendices: Relevant information for example supplier agreements, financial audited reports, business brochures.3.4 Current issues in entrepreneurship-Ethics and social responsibility.-Environmental issues in business.-Taxation,e-commerce, trade exhibitions-HIV/AIDS as a health concern to entrepreneurs.3.5 Emerging trends in entrepreneurship.3.6 Essential communication skills.-Communication process and barriers.-Channels of communication.-Types of verbal and non-verbal communication.-Importance of listening skills-Critical thinking and problem solving.3.7 Business communication-Meetings and interviews-Business correspondences-Report writing,types,structure and uses of reports.-Presentations.3.8 Technology and communication-Telephone and fax-Email-Internet-Electronic postal services-Electronic money transfer3.9 Ethics in communication3.10 Emerging trends in communication.
Next: The need for quality education in KenyaPrevious: Tips to buying the best computer monitor