Date Posted: 7/23/2012 2:14:44 PM
Posted By: moff J Membership Level: Silver Total Points: 485
President Mwai Kibaki is set to lead a Kenyan delegation around major cities to woo investors into the country. The countries that the delegation is set to visit are US and Canada in North America; France, Germany and Britain in Europe; and Japan, South Korea and China in Asia. All these countries are economic powerhouses whose investment in Kenya can boost the economy further.But why exactly is this necessary?The answer to this lies in the role played by Foreign Direct Investments (FDIs) in the development of a country. Uganda and Rwanda have in the recent past been attracting more FDIs than Kenya. Therefore, in order for Kenya to maintain its title as the economic powerhouse of East Africa it has to create awareness of the investment opportunities available in the country. This comes at a time even when the government is making huge capital investment in infrastructural projects such as roads, rails, airports, and seaports.The FDIs create employment for the citizens of the host country thereby improving their living standards. There is also increased production which boosts the Gross Domestic Product of a country. The government is also able to obtain more revenues thus being able to offer better services to its citizens.The Kenyan awareness comes at a time when the Olympics Games are just about to kick off. The country therefore wants to use the avenue to market the country because of the large number of people involved in the games. The country is set to conduct roadshows to showcase Kenya to the rest of the world.This campaign was given a huge boost after Nairobi, Kenya''s capital was placed among the fastest growing cities in the world beating other bigger cities in the developed countries. This shows that the country can actually host large companies and that is the message that the delegation is going to be selling.
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