Date Posted: 11/8/2012 1:14:15 AM
Posted By: fly1234 Membership Level: Bronze Total Points: 15
Seventy percent of marketers are looking to expand their social media presence, with 33 percent engaging in internet forums to reach consumers, according to reports from social media management software provider.Today, getting your business presence online is as crucial as setting up a shop in your neighborhood to sell your products. The world has gradually turned into a small global village, where people interact freely and cost effectively. A decade ago, someone making a telephone call to over-seas countries would spend lots of money, compared to today''s conversation where one only needs to have a Facebook, or Skype account to chat with someone on the other end, not only cost effectively, but also efficiently.People who operate their businesses online have received a good number of response from customers. They have reported huge sales due to the ease of reaching a huge demographic group by way of internet.A facebook marketing page is good, a forum platform or a message board is better. However, one should be careful with how they represent their brands in forums because for one, forums contain millions of users highly opinionated and influential on a subject matter. On the other hand, i find them advantageous because one has the chance to gain insights from people, besides millions of potential customers one is likely to get.The secret is to come across as someone who is an expert in a certain field. If you are a shoe retailer, you could talk about shoes, giving appropriate advice. Don''t go with the intention of making a quick sale, but first establish your presence as an expert in that area, soon customers will start consulting you about where to buy shoes, where to get them at good prices e.t.c.Don''t post your marketing message immediately when you are new. Instead, take time to learn the people in that forum, the rules of the website because some do not allow people to advertise their products. You could look for "welcome" or "introductions" areas within the forum to introduce yourself.You can end up earning money in these forums as well, because some compensate you as a paid sponsor.Tailor your message accordingly. Forums discuss every topic under the sun, it is therefore only appropriate that you contribute under the topic that concerns your product.Become an active contributor through using your account to participate in communication, asking or answering questions directed to you. This way, you establish your fame, becoming a known entity in that community hence increasing chances of bring marketing opportunity your way.
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