How to attract new customers and retain existing customers in Kenya.

  

Date Posted: 11/9/2012 3:38:28 PM

Posted By: Mrs kihara  Membership Level: Silver  Total Points: 543

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How to attract new customers and retain existing customers in Kenya.

A customer and a business enterprise are intertwined. They are inseparable and are dependent on each other.

A customer is a beneficiary of the business enterprise's goods and services. He or she consumes the goods or services produced or offered by the business enterprise. A business enterprise's day to day operations largely depend on the revenues realized from the sales of goods or services.

It is the customer who purchases the goods or services. The customer is thus very important to a business enterprise and the role that he/she plays in the success or failure of a business enterprise is significant and cannot be underestimated. There is struggle for existence in the business world and survival is for the fittest.

For an entrepreneur to win new customers and retain existing ones, he or she must observe the following.

a)Offer high quality products. Customers prefer to purchase high quality products. Customers like products that are safe for consumption and that will last longer. They want value for their money.

b)Fair prices. Prices of goods and services matter to most customers. It is therefore important to make constant market researches to know of the prices of goods and services by fellow competitors and what the customers are saying about the prices of goods and services. Your goods and services should be affordable and within reach of many customers in order to increase sales volumes.

c)Be dependable. An entrepreneur must be dependable in the performance of his/her duties and in the delivery of service to customers. A customer should also be assured that he/she will get the goods or services that he/she wants.

d)Be responsive. The customer is the king and is always right. An entrepreneur should respond to customer queries and complaints without feeling that the

customers are bothering you.

e)Communicate with customers. Talk to customers about the goods and services that you offer. Learn of what they think about the goods and services. Know if they are happy or not, satisfied or dissatisfied.

f)Be competent. Be competent and reflect adequate training in order to offer high quality goods and services.

g)Market your business both online and offline. Online business marketing is cheap and some directories such as offer free listing for businesses in Kenya. List your business on Kenya Business Directory.

h)Be fair in prices and services. Treat people equally and in a just manner. Don't engage in discriminatory practices.

i)Be honest. Be accurate in description and keep your word. In business, honesty is the best policy.

j)Show professionalism. Maintain the high standards that the public expects from you as an entrepreneur.

k)Be diligent. Show care, effort and thoroughness in your work. If an entrepreneur observes the above factors, he/she will keep customers happy and satisfied. Satisfied customers will remain loyal to the business enterprise and will bring new customers.

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