Date Posted: 2/1/2013 10:48:03 PM
Posted By: mwalim Membership Level: Silver Total Points: 181
Social marketing is a method of promoting products and services online through the social media. Social media have become very popular in the society today. With millions of people joining the social media, regardless of their races, gender, age, ethnicity, and location, social media have become the most targeted business hubs. Social media brings people with all tastes for products and services hence making it the best price for business owners to promote their businesses.While promoting products and services on any social media, they are points to consider. They include,a. Find your audience. Knowing the product and services that you are selling fit who is very important. This will help to identify your audience and hit the bull’s eye. Choosing the wrong audience can be very frustrating to you and your business.b. Define your objectives. Knowing what you want in a social media will keep you focused on the goal.c. Lay out your plan. d. Measure your goals. Well measured goals will lead you successfully to your objective.Social marketing has various benefits to a business. Some of the numerous benefits may include.It is less expensive : Compared to other marketing strategies, Social media is a less expensive avenue of marketing. Traditional methods of marketing like advertising are very expensive for businesses especially start-up businesses. In using another method of marketing such as television, radio, newspapers and billboards can be very expensive. There is also no guarantee that the adverts get to the target audience. Unlike traditional marketing which only caters for less variety of promotional materials, social marketing can accommodate a variety like animated videos, written articles, audios and links.Can reach many people over the world: with social media getting acceptance all over the world, it therefore exposes the business to potential customers worldwide. Many people access their social site on daily bases. Others spent most of their time on the social sites. Social media therefore makes it possible for businesses to access a worldwide audience at an affordable expense.User Friendly and Human Edited; When you promote your or website via Facebook for example, you would be able to network with several like minds. It doesn't get easier than this when you begin to see a significant growth your customers. Everything that makes doing business online, a fun and interesting adventure, is present with social media. You can upload, share and bookmark your favorite content. There is no waiting for admissions approval before your content, advertising campaigns reach your target audience. It’s instant, human edited and user friendly.Measurable results: Business owner can monitor statistics and analyse the performance of the business. The business can instantly get a feel of the most effective communication received by the audience and also what is not favorable among them. Build a lasting presence: I social marketing there is no contract period an compared to other forms of marketing. This in turn ensures a lasting link between the merchant and the customer. Social media create an element of permanence.
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