Helpdesk: WhatsApp: 0736552548 Email: info@kenyaplex.com

Marketing requirement assessing and selecting suitable market notes

Institution: College

Course: Certificate/Diploma in electrical Engineering

Content Category: Lecture Notes

Posted By: 6611588

Document Type: DOCX

Number of Pages: 12

Price: KES 50

Views: 615 Downloads: 1

Summary

Here is well detailed Marketing requirement assessing and selecting suitable market
MARKETING REQUIREMENTS ASSESSING AND SELECTING A SUITABLE MARKET
In this chapter we shall discuss marketing functions and strategies and the methods of product promotion used by entrepreneurs
General Objectives
By the end of the course, the learner should be able to assess and select suitable markets. Specifically the learner should;
a) Explain marketing functions and strategies
ii) Discuss the various methods of product promotion
iii) Explain the 4 Ps of marketing
iv) Describe factors which may influence an entrepreneur in choosing a promotional method

3.1. Marketing Functions and strategies
? Marketing consists of a multitude activities that include decisions about the company’s
o Products or services
o Pricing policies
o Promotions and
o Distribution methods.
? The ultimate equal is to facilitate exchange between an enterprise and its customers.
? This exchange relationship exists as one party becomes willing to give something of value in order to receive something of value.
? Marketing is the process of conceiving than exchange and then accomplishing the tasks necessary to deliver t he goods or services in a manner that satisfies customer and meets the business objective.

3.1.1 Marketing Functions
? Is the combination, designing and integrating all elements of marketing into various functions which on the basis of an appraisal of the market forces would achieve the objectives of an enterprise at a given time.
Marketing functions include:
i) The product – involves the planning, designing and developing the right type of the product in order to meet the customer’s satisfaction. It includes.
i) The packing of the product
ii) The image
iii) The brand name and label

iv) The product
v) The product quality
vi) The product range
vii) The product output
viii) The product warrantees and after sale services
viii) The product policy
xi) The product
ii) The price- involves giving value which is charged by the suppliers. This is an important element of marking because;
i) It relates directly to the generation of revenue
ii) Measures the profit cost and revenue elements.
iii) Affects the product quality and quantity
iv) Has a psychological impact on consumers.
iii) The placement – also known as distribution is concerned with linking the seller and buyer through the product and involves elements of
i) Inform potential customers
ii) To convince and persuade existing customers to continuer choosing the product
iii) To establish a business image or good will
iv) To canter competition from other business dealings
v) To increase sales and revenue.

3.1.2 The marketing strategy
? This is a consciously formulated plan that describes how the new venture will compete.
? It focuses the business enterprise on a target market to fill the gap or create a nitche.
? A well calculated marketing strategy provides guidelines for the entrepreneur concerning-:
o The expected results
o Allocation of resources
o Responsibilities for marketing
o Ways of controlling the enterprise.

3.2 The marketing Plan
Solidifies the marketing strategy by defining customers, sales forecasts and marketing objectives.
? It synthesizes market research and the entrepreneurs strategy into a blueprint for action
? The plan is implemented through a marketing programme, which addresses the marketing activities decisions regarding product, the pricing, the promotional activities and the placement activities.

Below is the document preview. Purchase to access the complete document.

........

This is the end of this document preview. Buy to download the complete document.

More Resources

Certificate in Plumbing Complete Notes
Certificate in Plumbing Complete Notes INTRODUCTION TO PLUMBING Specific objective a. Narrate the history of plumbing trade b. State relationship existing between plumbing and other building...

Price: KES : 100
Clinical Medicine: General Surgery Complete Notes
Download complete Clinical Medicine General surgery complete notes SURGERY MODULE 1 SURGERY 1 It has three units: 1. General introduction to surgery 2. Soft tissue...

Price: KES : 200
Digital Literacy Complete Notes
Enhance your digital literacy with comprehensive notes. Purchase now and receive instant delivery via WhatsApp, email, or direct download. 1.1 Determine concepts of ICT in accordance with computer...

Price: KES : 250
AEM 203 Agroecology II Notes
AEM 203 Agroecology II Notes University of Embu Bachelor of science in management of agro-ecosystems and environment Brief overview: Basic Concepts 1. Ecosystem: A piece of earth containing...

Price: KES : 1000
ISC 207 Management Information Systems Notes
Full notes on management of information systems. Get the full notes here Brief Overview: System Concept A system is an organized, purposeful structure regarded as a whole and consisting of...

Price: KES : 200
BASS 301: Religion and Science in East Africa Notes 2016/2017
Scientific methods of study and research Brief Overview: INTRODUCTION The following section attempts to explain the relationship between religion and science. It starts by explaining the...

Price: KES : 400
AEM 203 Agroecology Notes: Interaction between agriculture, global environment and social systems
The notes comprises origin of agriculture, the global food system and its influences on environment and its mitigation measures 2.0 INTERACTION BETWEEN AGRICULTURE, GLOBAL ENVIRONMENT AND SOCIAL...

Price: KES : 1000
Laboratory Manual on the Determination of Electrical Conductivity and Salinity of Water
This is a laboratory manual on the determination of electrical conductivity and salinity of water Experiment: Determination of the conductivity and salinity of water Introduction Conductivity is a...

Price: KES : 500
Kenyatta University EMP 201: Curriculum Development Notes
Document Length: 9 pages. The notes are all about curriculum Implementation and Teacher education, the definition of Curriculum Implementation, Strategies for Curriculum Implementation, Agencies of...

Price: KES : 150
Internet and Networking Revision Notes: Module III diploma in ICT
These are revision questions and answers for module III diploma in ICT. They are very understandable Q&A for exam preparation. DATA COMMUNICATION AND NETWORKS 1. Define the term Computer...

Price: KES : 200
TPR 202 Ethics/Introduction to Ethics Notes
These are the ethics notes from a researched background and they help one understand about social science. Please read and at the end of it you will benefit, am sure. TPR 202 ETHICS/ INTRODUCTION...

Price: KES : 150
Sociology Notes: Scope of Sociology
Sociological theory: A theory refers to a statement of general principles which try to explain the nature of things. A sociological theory is, therefore, a branch of sociology that attempts to...

Price: KES : 200
BLM 3312: Logistics Management Notes
Content covered in this document: - Definition of Logistics - Types of Logistics;inbound,outbound and reverse logistics - Diagrammatic representation of different types of...

Price: KES : 100
BBM 3324: Insurance Risk Management Notes
[ENVIRONMENTAL RESOURCE MANAGEMENT]ERM Challenges 1. Assessing ERM’s Value 2. Privilege 3. Defining Risk 4. Risk Assessment Methods 5. Qualitative Versus Quantitative risks 6. Time Horizon 7....

Price: KES : 100
SCS 2113: Management Information System Notes
Management information system MIS levels in organization Functions of MIS MANAGEMENT INFORMATION SYSTEM_2 STRUCTURE What does a management information system look like? What does a management...

Price: KES : 200
Conflict of Laws With Regard to Marriage
Introduction According to Fawcett, private international law (Conflict of Laws) is that part of domestic law which comes into operation whenever the court is faced with a claim that contains...

Price: KES : 1500
CLS 401: Professional Ethics Notes
Notes on Professional Ethics and practice for Law students, neatly summarized for easier reading and understanding. Each topic is outlined clearly. The notes cover most topics taught in professional...

Price: KES : 2000
ENTR 032: Introduction to Entrepreneurship
An entrepreneur is someone who conceives an idea, creates a path to success, does whatever it takes to succeed and tries to dominate their market since they're willing to risk almost everything to...

Price: KES : 100
EMA 412: Economics and Planning of Education Notes 4th year
These are lectures note for EMA412:ECONOMICS AND PLANING OF EDUCATION for 4th year for education students. Brief Overview: Educational Planning Is a conscious and deliberate Government effort...

Price: KES : 300
EMA 411: Educational Management and Administration Notes
These are lecture notes of EMA 411.EDUCATIONAL MANAGEMENT AND ADMINISTRATION for 4th year students for teaching and reading. Brief Overview: Organization – refers to the structure and...

Price: KES : 200
AEC 418: Project Appraisal and Evaluation - Introduction to Project Appraisal Notes
Content: This is an introduction to project appraisal and evaluation. 1. Introduction A project appraisal should entail the following: 1) A presentation and discussion of the socio-economic...

Price: KES : 300
AEC 418: Project Appraisal and Evaluation - Financial Appraisal Notes
This is a well illustrated topic about financial appraisal in the course project appraisal and evaluation. This topic has the following subtopics: (i) Total investments costs (ii) Fixed...

Price: KES : 50
ABA 431: Business Research Methods for Business Management Notes 4th Year
BUSINESS RESEARCH METHODS FOR BUSINESS MANAGEMENT for 4th year for education students .The notes can be used for teaching and learning. Brief Overview: 1.1 MEANING OF RESEARCH Research refers...

Price: KES : 300
BEC 3400: Economics of Public Policy Notes
These notes gives the full detail of economics of public policy which is taught to students in fourth year who take bachelor of science in economics. The notes are well summarized and in a simple and...

Price: KES : 200
Diploma in Clinical Medicine and Surgery Cims 0336: Medicine 2 Notes
This are notes for medicine 2,they can be used for teaching in clinical medicine and surgery Brief overview: RISK FACTORS Malnutrition and conditions with IS such as HIV LBW Large population...

Price: KES : 99
ENS 2100: Urbanization and environment Notes (One Sub-topic)
This contains only one sub-topic about the environment and urbanization well written and summarized Brief Overview: URBANIZATION AND ENVIRONMENT. In this paper we are going to discuss the...

Price: KES : 10
Professional Theory and Practice
This work gives the definition, history, concepts, nature, the empirical formulation, value & ethics, practice model, perspectives and practical interventions of behavioral theory. It gives clear...

Price: KES : 200
AEC 418 Project Appraisal and Evaluation - Economic Analysis of Projects
This is a topic about economic analysis of projects. it is an important topic in project appraisal and evaluation. It has the following sub topics (i) conversion of markets to accounting prices (ii)...

Price: KES : 200
AEC 418 Project Appraisal and Evaluation - Risk Assessment of Projects
This document is about the topic 'Risk assessment of projects'. Assessment of projects is a very important thing in project evaluation. The following are the key subtopics which are highlighted. (i)...

Price: KES : 100
EPY 110: Maseno University Introduction to Educational Psychology Notes
This is full notes for the students taking Education.Introduction to psychology comes in simple and easy to understand notes placed in point form. All the theories are described in a simple way and...

Price: KES : 50

Marketing requirement assessing and selecting suitable market notes

Summary

More Resources

More Content By 6611588