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BBA 204: Technology and Creativity Notes
Institution: University
Course: Technology and Creativity
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Summary
BBA 204: TECHNOLOGY AND CREATIVITY
Topic 1: Key Terms and Concepts in the Course
TECHNOLOGY RELATED TERMS
i. Innovation
This is the introduction of new techniques, product/production or distribution processes that may be followed by a spread process of diffusion.
ii. Invention
Invention means discovery or devising of a new product, process or system. It is an identifiable discrete contribution to technical knowledge and to technical change although it is not the only way in which technology changes e.g. small improvements and adaptations changes technology. It is usually a stage of technological development at which an idea has advanced sufficiently for the inventor to draw up plans, construct a working model or in some way establish technical feasibility. At this stage, technology is patentable and technological research is the most important source of inventions. Entrepreneurs should be exposed to research opportunities to develop inventive minds.
iii. Patent
This is a governmental legal register/gratuity for a specific period, monopoly (exclusive) property rights for the exploitation of an invention. Patents only protect knowledge to the extent that it is embodied in a tangible item which is patentable. Patents are frequently appropriated and exploited by large businesses or Trans National Corporations and Multi-National Corporations. Local entrepreneurs rarely enjoy their technological inventions due to lack of awareness. For instance Kyondo and Kikoi in Kenya
iv. Creativity
Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.” – Rollo May, The Courage to Create
Is this possible in business? I believe so, but you have to be willing to take risks and progress through discomfort to get to the finish line.
“A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative.”
v. Difference between Creativity and Innovation
The main difference between creativity and innovation is the focus. Creativity is about unleashing the potential of the mind to conceive new ideas. Those concepts could manifest themselves in any number of ways, but most often, they become something we can see, hear, smell, touch, or taste. However, creative ideas can also be thought experiments within one person's mind.
Creativity is subjective, making it hard to measure.
Innovation, on the other hand, is completely measurable. Innovation is about introducing change into relatively stable systems. It's also concerned with the work required to make an idea viable. By identifying an unrecognized and unmet need, an organization can use innovation to apply its creative resources to design an appropriate solution and reap a return on its investment. Organizations often chase creativity, but what they really need to pursue is innovation.
vi. Technology management
This is the utilization of management techniques to support technological innovation process. Technology management is where needs and opportunities are identified; solutions are planned, designed, developed and implemented. It is a process whereby technological research activities are managed and results are transferred to productive units. What is important for competitiveness (and productivity) is the capacity to place technological development (innovations, technical progress) within the framework of the enterprise’s strategy. Small business entrepreneurs are faced with myriad of challenges in managing technology.
vii. Technology assessment
Process of systematic analysis, forecasting and evaluation of a wide range of impacts in society, the environment and the economy concerning the choice of techniques and technological change, with the purpose of identifying public policy, investment and production options. Technology assessment involves:-
a) Evaluation of the social environment and economic costs of existing technologies in the form of pollution, social disruptions infrastructure cost etc.
b) Anticipation of probable detrimental effects of new technologies to businesses,
c) Devising methods of minimizing technology costs to businesses,
d) Evaluation of possible benefits of new or alternative technologies in connection with social and economic needs etc.
viii. Organizational innovation has been defined as the adoption of an idea or behavior that is new to the organization.
ix. Technology Innovation Vs technology invention
• Technology invention is the breakthrough in technology, product, and process, which creates novelty that is totally, or to a great extent, different from the existing products or existing methods. Technology invention merely refers to the technological activities, seeing about the variation in technology rather than the success of profit from commercialization.
• Technology innovation is the new conception in technology, product, and process , which has been , after being researched and developed , applied to the practical use and producing social and economic profits
• Technology R&D is only one of the cycles, which form the innovation. It also observes the improvement in technology instead of commercial success of the research result.
• Technology innovation actually is the sum of activities: new conception formation, research and development, practical application, and commercialization that produce both social and economic profit.
Topic 2: TECHNOLOGY
Technology is a body of knowledge devoted to creating tools, processing actions and the extracting of materials.
Technology is the collection of techniques, skills, methods and processes used in the production of goods and services or accomplishment of objectives such as scientific investigation.
It can also be the knowledge of techniques, processes or it can be embedded in machines to allow for operation without detailed knowledge of their workings.
Technology is also an application of science used to solve problems. But it is vital to know that technology and science are different subjects which work hand-in-hand to accomplish specific tasks or solve problems.
The words science and technology can and often are used interchangeably. But the goal of
Science is the pursuit of knowledge for its own sake while the goal of technology is to
Create products that solve problems and improve human life. Simply put, technology is the
Practical application of science
Role of technology
It has become a vital and integral part of every business plan. From the MNC who maintain mainframe systems and databases to small businesses that own businesses that own a single computer, IT plays a role.
Some of the roles include;
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