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Sample Cafeteria Business Plan

Institution: Muranga University of Technology

Course: Bachelor of Science in Entrepreneurship and Small Business Management

Content Category: Business Plans

Posted By: Pesh Terry

Document Type: PDF

Number of Pages: 41

Price: KES 150
 
    

Views: 4073     Downloads: 57

Summary

Brief Overview:

1. Executive summary
Horizon cafe is a locally owned fast- food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Horizon cafe will provide a combination of excellent food at value pricing, with fun packaging and atmosphere.
Horizon café is the answer to an increasing demand for healthy food, to be consumed while window shopping and walking around inside a shopping mall especially by students.

In today's highly competitive environment, it is becoming increasingly difficult to differentiate one traditional food outlet from another. Nairobi, a city state, is now becoming the model metropolis for Africa's new economic boom.

My main priority is to establish one outlet in the city, preferably near one of the prominent streets within Nairobi. Later, our effort will be a further development of more retail outlets in the areas such as Westlands, Runda and Thika and surrounding areas.

This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets (Nairobi and Mombasa), anticipated in the month, and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Horizon café to successfully open and expand through year two. The initial capital investment will allow Horizon cafe to provide its customers with a value-driven, entertaining experience through the creativity of its founders.

Horizon cafe will entice the working class and business people, these group are conscious of their health and needs to eat healthy non-red meat. We anticipate these target groups to bring their friends and family with our innovative environment, fresh-fish deep fried, and selection of unique signature brown ugali.
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