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AAE 3412: Principles of Agricultural Marketing Notes

Institution: Jaramogi Oginga Odinga University of Science and Technology

Course: Bachelor of Science in Agribusiness Management

Content Category: Class Notes

Posted By: fkimson

Document Type: PDF

Number of Pages: 88

Price: KES 250
 
    

Views: 1489     Downloads: 2

Summary

The notes contain key principles and information on agricultural marketing.

Brief Overview:

1.1 Purpose of the Course
This course aims at introducing students to how the market works and how farmers, other agribusinesses and market participants or intermediaries can best take advantage of the market to earn more money from the products they produce or procure and offer to sell.
The vision of this course is that at the end of the course, students will have a good understanding of the subject of markets and marketing of agricultural products, and how farmers and agribusinesses can best take advantage of markets to earn the most money from the products they produce or procure and sell.
The mission of this course is to impart the basic knowledge of markets and marketing of agricultural products and how farmers and agribusinesses can best take advantage of markets to earn the most money from the products they produce or procure and sell. This will be achieved through interactive lectures, presentations and readings.

1.2 Why farmers/agribusinesses produce agricultural products
Farmers/agribusinesses usually produce agricultural products for use as food for their households, and/or for sell to earn money and make a profit.
To achieve household food security and/or maximize profit from their activities farmers and agribusinesses have to be good at not only producing but also at selling products.

1.3 Why farmers/agribusinesses need to understand marketing
A farmer who produces more than just food for his/her own household consumption will have to become involved in trade. That is, he/she will have to sell the products not required for household consumption.
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