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Sample Restaurant Business Plan

Institution: Kenyatta University

Course: Bachelor of Commerce

Content Category: Business Plans

Posted By: kemoda111

Document Type: PDF

Number of Pages: 24

Price: KES 1000
 
    

Views: 13663     Downloads: 108

Summary

This is a sample business plan that can guide students the best way to write business plan. this the description
The proposed business enterprise is “Souvenir Restaurant”. It will be owned by ochieng otieno Maxwell taking a degree Bachelor of Education Arts in Machakos university. The restaurant will initially provide customers with all kind of food and beverages.

Brief Overview:

CHAPTER 1 : EXECUTIVE SUMMARY
1.1Business description
The proposed business enterprise is “Souvenir Restaurant”. It will be owned by ochieng otieno Maxwell taking a degree bachelor of education arts in machakos university. The restaurant will initially provide customers with all kind of food and beverages.
1.2 Entry strategy
1.2.1 Competitive advantage of the business
As Souvenir restaurant comes into market, it will be located where all people will be able to find it. The food shall be sold at a little bit lower price in order to attract more customers and hygiene shall be maintained so as to retain our customers.
The business shall offer a variety of foods and other services so as to compete with our related businesses. The location will be on a busy street where there are many offices and other businesses carried on. The people travelling around the town will also be able to notice it from far distsnce and come come to buy products. The location chosen will be secure with parking space available.

1.2.2 weaknesses in the competition
Weakness will result due to poor trained staff. Harassment of customers will also result to this weakness.
1.3 Pricing strategy
1.3.1 The pricing strategy
The pricing strategy of products and services shall depend on law of demand and supply. They shall be lowered for foods in season and raised for foods not in season.
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