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BBM/SBC 323: Business Research Methods Notes

Institution: Mount Kenya University

Course: Bachelor of Commerce

Content Category: Tutorials

Posted By: Pentcent

Document Type: PDF

Number of Pages: 135

Price: KES 100
 
    

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Summary

Document Length: 135 Pages

Brief Overview:

TOPIC ONE
INTRODUCTION TO RESEARCH:
OBJECTIVES
At the end of the chapter, a student should be able to:
- Understand why research is studied
- Appreciate the value of acquiring research skills
- Define the terms – research and business research
- State and explain the purpose of research
- Explain the nature of scientific research
- Explain what is good research
- Describe the various classes of research
- Describe the various types of research
1.0 Introduction
The managers of tomorrow will need to know more than any managers in history. Research will be a major contributor to that knowledge. Managers will find knowledge of research methods to be of value in many situations. Business research has an inherent value to the extent that it helps the management make better decisions. Interesting information about consumers, employers or competitors might be pleasant to have but its value is limited if the information cannot be applied to a critical decision. If a study does not help the management to select more efficient, less risky, or more profitable alternatives than otherwise would be the case, its use should be questioned.
The important point is that research in a business environment finds its justification in the contribution it makes to the decision maker’s task and to the bottom line.
At the minimum, one objective of this study material is to make you a more intelligent consumer of research products prepared by others, as well as be able to do quality research for your own decisions and those of others to whom you report.

1.1 Why Study Research
The study of research methods provides you with knowledge and skills you need to solve problems and meet the challenges of a fast-paced decision-making environment. Business research courses are recognition that students preparing to manage businesses, not-for-profit and..........................


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