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DBM 1211 Principles of Marketing Notes 2nd Year

Institution: Mount Kenya University

Course: Diploma in Business Management

Content Category: Lecture Notes

Posted By: 07407203xx

Document Type: PDF

Number of Pages: 82

Price: KES 100
 
    

Views: 999     Downloads: 22

Summary

Detailed Notes for a diploma student
Covers the whole course outline as entailed below;
~overview of Marketing
~marketing philosophies
~marketing information systems:- research and marketing intelligence
~marketing environment
~consumer behavior
~market targeting and positioning
~product decisions
~marketing mix.
The notes are very short ,clear and eligible for any diploma student taking business management course.


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