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Factors Affecting Consumers’ Buying Decision in the Selection of a Tea Brand

Institution: Mt Kenya University

Course: Bachelor of Business Administration

Content Category: Research Projects

Posted By: izulu1999

Document Type: PDF

Number of Pages: 26

Price: KES 2000
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Summary

Factors Affecting Consumers’ Buying Decision in the Selection of a Tea Brand
A business research project and proposal to be submitted in completion of a degree in business administration.

FACTORS AFFECTING CONSUMERS’ BUYING DECISION IN THE SELECTION OF A TEA BRAND
A Research project submitted in fulfillment for the degree of Bachelor of Business Administration
November
BY ISACC CHERUIYOT


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